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HOWDOO, A DECENTRALIZED SOCIAL PLATFORM FOR USERS, CONTENT CREATORS AND ADVERTISERS

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ABOUT HOWDOO

Howdoo offers a rich ecosystem of capabilities designed to let people take control of their digital footprint, to get rewarded for their creativity, and to share in the revenues generated by their
actions and contribution.

By leveraging the blockchain, Howdoo also leads the way in bringing trust and transparency back to social media – as well as a next-generation approach to letting value and payments flow
across the network.

HowDoo for the Creator
HowDoo for the User
HowDoo for the Advertiser

THE MAGNIFICENT SEVEN

Want to know how the Howdoo ecosystem opens up new opportunities for its users?

Here are a few interesting use cases that show the network in action.

Which means I want to raise my profile and earn some side income while a music student at university. The good news is that I’ve already recorded my first EP through SolidART, and with Howdoo I now have an artist page on where people can see who I am, purchase my music, and help get my name out there.

My online fans can also find out about where I’m playing via my schedule on the page and come down to say hi. Either that or they can watch the livestream I’ve set up through Howdoo to reach a global audience from the local bar I play weekends.

What’s more, if they like what they hear I can get tipped in uDoo tokens, and get real-time feedback during each performance. And as my fan base grows gig by gig so do the number of uDoos I earn – which in turn helps pay for my next studio session with SolidART. All in all, I’m now beginning to finally get a reward for all my hard efforts.

I run a local gaming competition most weekends, and we use Howdoo to coordinate who’s doing what, to share the schedule, and to dish out the all-important prizes. It’s also allowed us to go global, and we now have competitors from all over the world facing off each week.

With Howdoo we can build a prize fund in uDoo tokens by sharing ad revenue with our channel advertising gaming deals and content to other interested gamers. The network Howdoo also connects us to new sponsors, and through them some great promotions and offers.

Our prize pots are growing and our competitions are now being beamed to all corners of the globe. Howdoo gives us a shop window to new audiences, new friends, and allows us to seamlessly generate a prize fund – and to pay this easily and securely to our winners.

I love the outdoors, and use Howdoo as the platform for sharing details of all my adventures with friends and family. I can post photos of where I’ve been, and have even started making personal suggestions for routes and locations – alongside a number of equipment reviews.

My stories are personal and I recommend lots of amazing places for my friends to visit. By allowing in adverts we’re also seeing offers and products based on what we’re actually interested in. It’s also turned me into a bit of a nano-influencer by connecting me to relevant brands and their promotions, and through this to a steady stream of uDoo tokens.

I like to use my uDoos to tip local businesses that have really made my trips special. It’s a little thank you from me and helps make sure that a great business and outstanding customer service gets rewarded – whilst also helping me share value within this online community.

I have family and friends in different countries so it can be difficult for us to all stay in touch. Social networks are a great way for us to ‘share and care’, but equally I value my privacy. Unlike traditional social platforms, Howdoo allows me to go ‘stealth’, which means I can stay in touch with everyone without losing control of my private data and having this sold on to the highest bidder.

I may change my mind about sharing personal data once I feel more comfortable, so it’s great to have that option if I chose. The most important thing however is to have a way to keep updated with those I care about, without having to give up my digital footprint. Plus, I can set up a private channel just for the family, where only those I invite get to join in. This is what I get from Howdoo, as well as the confidence that connecting people comes before profit or the dilution of my rights – and that’s special to me.

I love drawing and it’s now my main living. Looking after two kids during the day also meant I needed a job that was not only flexible but something I enjoyed. Howdoo has enabled me to show my artwork to the world, and given me a channel to talk about it with like-minded users.

People who love my artwork can buy prints in uDoos so it’s really easy to earn a living. I’ve even started hosting pen-drawing lessons online, where aspiring artists tip me in uDoos to join in as I draw. That helps improve their overall skills, while letting me get to know a great audience of budding Picassos!

This is Howdoo in a nutshell: it allows me to make a living from my passion; connects me directly with amazing people from all over the world; and let’s us develop a community that’s based on improving our skills together – in an easy and convenient manner.

I talk with various guests on topics relating to alternate news, and then turn these interviews into regular weekly shows – for a growing international audience.

With Howdoo I can do this and offer a different take on events from the mainstream media – without the fear of being censored or taken off the air. The only judgment I face comes in the form of audience ratings, and the proof of trust and contribution scores these help create.

The podcast is also far easier to monetize than on the previous channels I’ve used which forced me to adopt a subscriber model. Now I get a far healthier percentage of ad revenues, and audience tips for a good show. I can also track where and when my content appears on other social channels, which in turn helps me put a value against my influence.

The brand I promote belongs to an established retailer. Before we moved to Howdoo our social engagement stats were dropping across the board – particularly with younger shoppers. Now I know that every ad is only seen by users incentivized to get involved.

This is massive for our brand values and even bigger for the returns we’re now getting from our campaigns. Plus, with the ledger provided by the blockchain we can also work to ensure our materials don’t appear alongside other ads that could damage us by association.

Lastly, Howdoo has also served to open up influencer marketing to us by making it easier and cheaper to get our promotions out in front of micro-influencers, and to reward them in uDoos for their efforts – as well as the communities they belong to.

A WORLD OF POTENTIAL

HOWDOO IS THE FUTURE OF ONLINE SOCIAL ENGAGEMENT

PERSONAL DATA CONTROL
Users can choose whether they want to monetize their private data or not

CREATIVE OWNERSHIP
Creators can track content across the internet to ensure they get a fair return

PROOF OF CONTRIBUTION
Our algorithm puts trust and reputation in the hands of the online community

NEW EARNING MODELS
We help brands and micro-influencers spread value across their networks

Brett King talks about the future of social media

One of the world’s leading crypto influencers talks user expectations, market forces, and the Howdoo network.

Play video

INTRODUCING THE µDOO CRYPTOTOKEN

Implemented on the public Ethereum blockchain as an ERC20 token, µDoo will be the vehicle for transferring value across the entire Howdoo network.

LEARN MORE

WHITEPAPER

Find out how Howdoo will take social networks to the next level, how it will give users an exciting new experience inspired by the blockchain, decentralized architectures, and artificial intelligence.

DOWNLOAD OUR WHITEPAPER

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Currently only available for Android (Gmail Email Address Only)

OUR TEAM

DAVID BRIERLEY
FOUNDER AND CHIEF INITIATOR
Has an 18 year track record of helping successful start-ups bring highly innovative technologies to markets around the globe
NEIL HARPER
HEAD OF MARKETING
Has over 20-years experience in brand strategy for both B2B and B2C companies, and helping drive meaningful engagement with end users
MARK PERRING
CHIEF ENGAGEMENT OFFICER
With 20+ years experience in the B2B technology sector, and a background in delivering effective communication strategies worldwide
TONY LOAN
HEAD OF INVENTION
An expert and visionary in the field of user experience, technical innovation and bring ground-breaking ideas to market
MARIANNE SOERENSEN
HEAD OF OPERATIONS
Has 9+ years experience in marketing and investor relations, as well as consulting for ICOs and new business start-ups
EDMUND BUCKLEY
ADVISOR
Investor in a number of early stage blockchain businesses. Extensive background in investment banking and private equity.
IAN GILMOUR
TREASURY & RISK
Finance professional with experience gained from both global banks (HSBC, Deutsche Bank etc.) and blue-chip consulting firms (PwC, IBM)
JAMES FARLOW
SENIOR TECHNICAL ARCHITECT
Highly experienced Technical Architect and Software Engineer focused on distributed and blockhain technologies and agile methodologies
BETH LAWTON
DEVELOPER
Front End Developer, with a skill set that specializes in designing intuitive, engaging, and dynamic user experiences
NAKUL SHAH
HEAD OF R&D
One of India’s most respected blockchain experts, and Director at the consultancy and services company Sate Development
PAUL MEARS
DIRECTOR
CPA and serial technology investor with a strong focus on innovative start-ups within the blockchain industry
PETER KRISTENSEN
ADVISOR – C6 ADVISOR
Brings with him over 30 years experience in financial markets, including Saxo Bank, one of the pioneers of the online trading industry
BRETT KING
ADVISOR
Futurist, award-winning speaker, international bestselling author, Breaking Banks radio host, and commentator on CNBC, BBC, Bloomberg and more
ANDY HONESS
ADVISOR
Tech investor and advisor. Mentor for incubation and accelerator programs, including Level39, Accenture’s FinTech iLabs and Innovation Birmingham
ANKUR MAHESHWARI
BLOCKCHAIN CONSULTANT
15+ years experience in software development, and Director of Research at Techracers responsible for a wide range of Blockchain-based solutions
ALAN DE SARAM
LEGAL COUNSEL
Partner in Collas Crill, a full service Cayman Islands law firm specializing in investment funds, private equity, and commercial law
SIMON SPARKS
ADVISOR
Award-winning content producer and video game & film innovator. Founder and CEO of the critically acclaimed studio Splendy Interactive
JORDAN FANTAAY
ADVISOR
Technology innovation developer, including Fantoo that became Dell Computer’s first global start-up in-residence company
ANGELO DODARO
ADVISOR
Co-founder and Chief Marketing Officer of Adbank, having worked with brands such as Tesla Motors with his agency Multivitamin Media
+ DEVELOPMENT TEAM

PARTNERS

Expanding the Howdoo partner ecosystem will further extend the utility and relevance of the uDoo token.