Audiences are getting smarter, better able to judge good from bad, the meaningful from the bland. Equally, the nature of influence has changed, with people valuing the opinion of a trusted friend over the claims of a glitzy ad campaign.
Yet knowing this is one thing, having the means to respond, to react, to revolutionize, is another.
Which is where Howdoo enters the picture. We’re a social network that has trust and engagement designed into its very DNA. Where we give brands access to audiences incentivized to care, and a simpler way to win hearts and minds from the ground up.
Sound like a plan?
NO MORE SPRAY AND PRAY
(or why existing channels to market are no longer working)
70% of millennials are influenced first by the recommendations of their peers
92% of consumers prefer brands using influencer marketing
The returns from paid adverts continue to fall
Nano-influencers are 8x more effective at connecting their networks to products
Yet brands are struggling to consistently reach and reward them
Engagement levels across social media advertising are down year on year
Advertisers have limited control over where their materials appear
HOWDOO FOR ADVERTISERS: OUR MANIFESTO
Howdoo inspires both top-down and bottom-up advertising engagement.
Top-down, we help incentivize users to interact with ads by sharing the costs of a campaign with them. This changes the game by creating willing audiences actively prepared to listen.
Bottom-up, we’re the network for micro-influencers, making it easier for them to connect with promotions – and for brands to find the right individuals aligned to their values.
A PLATFORM THAT GIVES MORE
BANG FOR A BUCK
We’re here to help advertisers:
Build more personal audience connections
Find the right micro-influencers to promote their message
Engage with people incentivized to care
Turn influence into a more community-driven activity