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App and Marketing Update

The B2B Marketing Expo has been moved to later in the year. But we have a cunning plan.

Jason
27th March 2020

Hi all.

We hope you are all staying safe and following your country guidelines.

Amongst everything that’s going on, we’re happy to report that Howdoo is moving forward, and have had minimal disruption on the development of the platform.

So here is a quick update for everyone covering a few areas.

Launch Roll Out.

We’re just coming to the close of Phase one, and are pleased to report a successful internal testing and we’re moving to Phase two over the next few weeks.

We will be asking some of these to share their experiences, and we expect to work through that process relatively swiftly now the internal testing is done.

As a reminder of our roll out process, please refer to this update —> https://howdoo.io/weekly-update-th-feb/

Howdoo Marketing Update.

Alongside the preparation for the full public launch, we also have an advertiser marketing plan. A large part of that is event marketing.

Unfortunately Europes largest Marketing Event, the B2B Marketing Expo planned for London this week, where we sponsored, presented and run 2 days of workshops last year has been postponed till (provisionally) September. This is a real shame, as we had upped our sponsorship this year to include a Howdoo insert in the swag bag for all attendees (targeting 25k people). But, they have taken the space and given it over to the NHS for emergency beds –> https://www.bbc.co.uk/news/health-52018477

The main focus of this event was to present Howdoo to advertisers, and to attract end users marketeers and influencers.

So we have a cunning plan – response to this, we are taking the lead and the opportunity to put together with some of the other event sponsors an online version of the event. So planned to run in early June, we’re aiming to get an audience of 20,000 marketing professionals to join us for a 2 day virtual event, with learning tracks and fireside chats. We’re in discussion with large software companies and influencers to take part in our event. Those that sign up, and download Howdoo and purchase some tokens (amount to be decided) will also get an entry in the delayed Lambo competition.

It’s an exciting opportunity, especially when you consider many have already prepared their content for the Expo, and we can now give them platform to present.

IBM (one of our blockchain partners) has even offered us their Aspera platform to run the event for free!

We’ll update you as this event gets finalised and confirm partners and presenters, and of course, if any of you are in a marketing role, we look forward to receiving you as an attendee.

Extending the swap window.

Finally, as communicated in telegram Due to the unprecedented situation we are all facing, we will be extending the SWAP window by 14 days, closing on 6th April 2020. Please refer to our earlier post: https://howdoo.io/weekly-update-21st-feb/

Also here is a news / content roundup where we’ve been Turning heads: Howdoo in the media.

In-depth report on Howdoo by CryptoCalibur

Jason, our CMO, writing for the BlockTribune

Building Competition To The Current Social Media Hegemony

Business Banter Podcast with our CMO as guest talking about the impact of Howdoo (and the need)

Our CMO interviewed by Reuters Insider

Howdoo covered by Forbes on ‘The Next Revolution in Social Media’

IBM Tweet out on the partnership with Howdoo

EtherWorldNews cover Howdoo’s partnership

Howdoo featured in The Tradable

Howdoo Announces VISA Debit Card for Blossoming Social Media Platform 

CryptoBeadles features Howdoo, Jason and the When Lambo competition

CryptoDiffer tweets on Howdoo and IBM

Mr Kristof reviews Howdoo on YouTube

Around the Block on ‘the one social media network to rule them all’

TokenPost features Howdoo app launch on Huawei AppGallery

https://tokenpost.com/Blockchain-powered-social-media-platform-Howdoo-to-be-available-in-Huaweis-AppGallery-3527

Mr Kristof highlights Howdoo/Huawei partnership

Inc.com on Howdoo and decentralisation for social media

Blockchain Masterclass talk Howdoo with David

In the meantime you can also:

* Join our telegram community (https://t.me/HowdooCommunity)

* Watch our latest video update (https://youtu.be/gxrHMaV0qPc?t=551)

* Register to receive an exclusive Howdoo Visa Card (https://howdoo.io/visa-card-competition)

* Enter to win a Lamborghini Evo (https://howdoolambo.com)

* Purchase UDOO’s  (https://howdoo.io/tokenomics/#buy-now)

 

**Terms and Condition Apply. Subject to change.

Please note: At time of press, all details are correct but subject to change due to the market environment. Live does not mean publicly available, unless specifically stated.