Forget the power of love. Today’s social media users care first about the power of trust, and whether they can believe any of the stories, updates, and articles that appear before them.
Then there’s control, and keeping a closer watch on what’s happening to their private data. To this can be added choice, and giving individuals and communities the power to shape their environment – and whether to monetize their participation.
At Howdoo, we understand that trust, control, and choice are the secrets to inspiring mass adoption. We also get it that only a jaw-dropping user experience will keep people coming back.
So sit back and relax: we’ve got it covered.
THE AMBITION TO WANT MORE
(or why the established players are no longer cool)
Teens are not engaging existing platforms (down 3.4% in 2017)
Control of private data has become a huge issue
Privacy concerns has led to a 21% drop in personal updates on Facebook
Users increasingly want a reward for engaging with adverts
A growing sense of censorship is turning off audiences
People are looking for more community-driven moderation
An inability to share value is holding back both creativity and commerce
HOWDOO FOR THE USERS: OUR MANIFESTO
With Howdoo, users can take charge of their digital footprint, set the rules for what advertising they’re prepared to receive (if any), and be rewarded for getting involved.
What’s more, our Proof of Contribution scoring will help overcome the trust issue, and give a voice to those community members going the extra mile. We think this is vital for creating fairer, more empowered user involvement where the individual makes all the calls – free from any centralized agenda.
A SOCIAL NETWORK BUILT WITH IDEAS
We’re here to help users:
Take ownership of their personal data
Moderate anti-social behavior as a community
Be rewarded for any advertising they receive
Judge for themselves what can and can’t be trusted